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    <loc>https://www.mgfd.ie/about</loc>
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    <lastmod>2026-04-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5941bbe16d6545a8360a3/ae59d773-3961-4225-b800-5aea8417aaba/About+Me.jpg</image:loc>
      <image:title>About - About MGFD</image:title>
      <image:caption>Welcome to MGFD, a Digital Marketing consultancy based in Ireland, working with brands, businesses and thought leaders based all around the world since 2020. Muriel Foley is the Founder and Managing Director of MGFD. She develops Digital Marketing strategies and performance campaigns with brands to maximise their return on investment, allowing them to grow and scale both nationally and globally. MGFD is partnered with Meta, TikTok and Google allowing Muriel to gain access to the latest updates, best practices and products to allow her clients to be at the forefront of innovation. Muriel has over 15 years of experience working in the Digital Marketing landscape with national and international brands such as adidas, Musgrave, Laya Healthcare, Diageo, Reebok, Home Depot, Carry Out, AbbVie, Jägermeister, Homestore + More and General Motors. Muriel was also a lecturer on the Masters and Certificate in Digital Marketing courses in MTU.</image:caption>
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  <url>
    <loc>https://www.mgfd.ie/contact</loc>
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  <url>
    <loc>https://www.mgfd.ie/mgfd-academy</loc>
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    <priority>0.75</priority>
    <lastmod>2025-12-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5941bbe16d6545a8360a3/8fc82ace-9f58-4f1b-b562-56a5fef4ef60/About+Me.jpg</image:loc>
      <image:title>MGFD Academy - Tailored Training Package</image:title>
      <image:caption>MGFD’s most popular package is tailored training. This training is provided in-person or via Zoom. Prior to the training session, Muriel will arrange an intro call with you to discuss your goals. Muriel will also request access to your Digital Marketing channels in order to perform an audit and identify areas of opportunity (and also identify areas of weakness but she’ll be sound about it!) Tailored training will then be provided to you and your team along with a bespoke best practices workbook. This training is perfect for Business Owners, Marketing Managers, Social Media Managers, Marketing &amp; Sales Teams. Training is provided in the following areas: Social Media Organic Content Creation &amp; Best Practices Social Media Advertising (TikTok, Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube &amp; Pinterest) Google Analytics (GA 4 &amp; Universal) Google Ads (Search, Shopping &amp; Display) If this is something you need in your life, you can book in through the contact form here. Group &amp; individual sessions are now available to book from. (Full &amp; Half Days on-site can also be booked but these fill up fast) For corporate rates, please email muriel@mgfd.ie MGFD performs workshops under NDA in a lot of cases so if you need training and want to keep it confidential, you have nothing to worry about.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5941bbe16d6545a8360a3/c1fc6399-66f4-489d-aac3-4445cdf38583/MGFD-21.jpg</image:loc>
      <image:title>MGFD Academy - Secondary School Workshops</image:title>
      <image:caption>If your class is filled with budding entrepreneurs, you can book an in-person or virtual workshop on Social Media with Muriel. Muriel has experience in providing these workshops to secondary school students, particularly to Transition Year students who take part in the Mini-Company project.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mgfd.ie/services</loc>
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    <priority>1.0</priority>
    <lastmod>2026-04-02</lastmod>
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  <url>
    <loc>https://www.mgfd.ie/services/strategic-partnership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5941bbe16d6545a8360a3/c6e764cd-3f34-4a31-b201-e0de06bad1cb/3.png</image:loc>
      <image:title>Services - Strategic Partnership - Strategic Partnership</image:title>
      <image:caption>For businesses looking for ongoing support, I act as a strategic partner, bringing senior-level thinking, guidance and oversight to your digital activity. This ensures your marketing stays aligned, effective and responsive in an ever-changing digital landscape. This also includes TikTok shop assistance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mgfd.ie/services/digital-ads-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5941bbe16d6545a8360a3/8e8bb5b4-937b-4cc6-b677-864e342c8cf2/4.png</image:loc>
      <image:title>Services - Digital Ads Management - Digital Ads Management</image:title>
      <image:caption>I strategise, manage and optimise paid campaigns across platforms such as Meta, TikTok and Google, focusing on performance, efficiency and return on investment. From setup and creative direction to ongoing optimisation, every campaign is built to deliver measurable results and continuous improvement.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mgfd.ie/services/content-creation-for-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5941bbe16d6545a8360a3/5bba53b6-d877-4974-9fd4-74b3dc66976f/6.png</image:loc>
      <image:title>Services - Content Creation for Social Media - Content Creation for Social Media</image:title>
      <image:caption>I create strategic, platform-native content designed to engage your audience and drive results. From concept and planning to filming and editing, content is developed with performance in mind, ensuring it aligns with your brand, audience and business goals. Content days/hours can be booked as you require them, they don’t need to be an ongoing project as I understand you may just want a fresh look at your content or a fresh batch of content to make you fall in love with Social Media again. If you need your event covered with live Social Media posts, this is also a service I offer. I can generate videos (reels/tiktoks) throughout your event in addition to story and static posts to keep audiences engaged in the moment.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mgfd.ie/services/digital-strategy-development-refinement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5941bbe16d6545a8360a3/4ac2b343-a109-40fc-b255-9a7c5e598421/1.png</image:loc>
      <image:title>Services - Digital Strategy Development &amp; Refinement - Digital Strategy Development &amp; Refinement</image:title>
      <image:caption>I work with brands and businesses to develop or refine their digital marketing approach, ensuring every channel, message and investment is aligned to deliver measurable growth and long-term impact. If you are already working with an agency but you are lacking clarity, cohesion and innovation, I will temporarily step in, audit your current digital activity, present insights and a refined strategy and train you and/or your team on how to understand data and new updates, etc. This will allow you to work more effectively and more confidently with your agency going forward. This work can be done completely confidentially, just send me that NDA and let’s get started.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mgfd.ie/services/digital-marketing-consultation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5941bbe16d6545a8360a3/5e4572a0-d7c0-4a7c-b3d8-3d01617a7e52/5.png</image:loc>
      <image:title>Services - Digital Marketing Consultation - Digital Marketing Consultation</image:title>
      <image:caption>Whether you need direction, clarity or a second opinion, my consultation sessions provide expert, practical guidance tailored to your business. These sessions are designed to quickly identify opportunities, solve challenges and help you move forward with confidence. This is perfect for you if you need a fire lit under you too!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mgfd.ie/services/audit-of-digital-platforms-ads-content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5941bbe16d6545a8360a3/c9c562d8-19ca-4592-9061-038f594e632d/2.png</image:loc>
      <image:title>Services - Audit of Digital Platforms, Ads &amp; Content - Audit of Digital Platforms, Ads &amp; Content</image:title>
      <image:caption>I provide in-depth audits across your digital ecosystem, from Social Media and paid ads to content and the customer journey. Each audit highlights what’s working, what’s not, and where the biggest opportunities lie, with clear, actionable recommendations you can implement immediately. This work can also be done completely confidentially, just send me that NDA and let’s get started.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mgfd.ie/services/tailored-digital-marketing-training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5941bbe16d6545a8360a3/167ee9ce-276c-4ed2-964b-ecf322c3d2d7/7.png</image:loc>
      <image:title>Services - Tailored Digital Marketing Training - Tailored Digital Marketing Training</image:title>
      <image:caption>I deliver bespoke training sessions designed to upskill teams and build confidence in digital marketing platforms and content creation. Sessions are practical, relevant and tailored to your business, ensuring your team can apply what they learn immediately. Topics: Content Creation Best Practices and Workshops Social Media Platform Guidance and How-Tos (Beginner to advanced) Paid Ads (Meta, TikTok, Google Ads) TikTok Shop Google Analytics &amp; Digital Data</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mgfd.ie/services/besbespoke-employee-generated-content-training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5941bbe16d6545a8360a3/c52d691c-d712-40a8-8f0d-7fb14c588cd1/8.png</image:loc>
      <image:title>Services - Bespoke Employee Generated Content Training  (EGC) - Bespoke Employee Generated Content Training  (EGC)</image:title>
      <image:caption>Employee-generated content is one of the most powerful tools for authentic brand storytelling. I train teams on how to confidently create content, represent your brand online and contribute to a consistent, engaging social presence.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mgfd.ie/services/digital-marketing-course/webinar-provider-lecturer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5941bbe16d6545a8360a3/61a7ea3c-ddd5-47e7-bf4c-0dd19b6d1eff/9.png</image:loc>
      <image:title>Services - Digital Marketing Course/Webinar Provider &amp; Lecturer - Digital Marketing Course/Webinar Provider &amp; Lecturer</image:title>
      <image:caption>I design and deliver structured digital marketing courses and webinars for organisations, institutions and corporate teams. Combining my real-world experience (15+ years!) with practical insights, each session is designed to be engaging, relevant and immediately applicable. Topics: Content Creation Best Practices and Workshops Social Media Platform Guidance and How-To’s (Beginner to advanced) Paid Ads (Meta, TikTok, Google Ads) TikTok Shop Google Analytics &amp; Digital Data</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mgfd.ie/services/event-/-keynote-speaker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5941bbe16d6545a8360a3/cddf6bf5-449c-4227-bcae-d8710fd7f6a1/10.png</image:loc>
      <image:title>Services - Event / Keynote Speaker - Event / Keynote Speaker</image:title>
      <image:caption>I deliver keynote talks and presentations on Social Media, digital trends, AI and online behaviour. My talks are practical, engaging and tailored to the audience, with a focus on delivering clear takeaways that drive action and impact.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mgfd.ie/services/social-media-safety-educator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5941bbe16d6545a8360a3/1c673c6c-825a-469a-9af0-4068c4a1ba18/12.png</image:loc>
      <image:title>Services - Social Media Safety Educator (Primary &amp; Secondary Students) - Social Media Safety Educator (Primary &amp; Secondary Students)</image:title>
      <image:caption>I work with schools to educate students on how to navigate the online world safely and responsibly. Sessions cover Social Media behaviour, online risks, digital wellbeing and practical steps to build confidence and resilience online.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mgfd.ie/services/facilitator-of-social-media-usage-monitoring-sessions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5941bbe16d6545a8360a3/8983ebd8-627c-4c33-93ba-cb15f7e7b056/13.png</image:loc>
      <image:title>Services - Facilitator of Social Media Usage &amp; Monitoring Sessions (for parents) - Facilitator of Social Media Usage &amp; Monitoring Sessions (for Parents)</image:title>
      <image:caption>I support parents in understanding how Social Media platforms, popular apps and digital behaviours impact their children. These sessions provide practical tools, guidance and reassurance to help parents manage, monitor and support healthy digital habits at home</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mgfd.ie/services/aai-updates-scam-awareness-content-creator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5941bbe16d6545a8360a3/5b01caac-845b-4fc4-b6bd-b8dfdda3600d/14.png</image:loc>
      <image:title>Services - AI Updates &amp; Scam Awareness Content Creator - AI Updates &amp; Scam Awareness Content Creator</image:title>
      <image:caption>I create content that educates audiences on the latest developments in AI, online scams and digital risks. This includes breaking down emerging trends in a clear, accessible way to help individuals and businesses stay informed and protected. I also create content on behalf of brands on these topics so do get in touch for collaborative opportunities. I always have fresh ideas ready to go!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mgfd.ie/services/media-broadcast-contributor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5941bbe16d6545a8360a3/22c391a6-e61f-44a1-9d71-92eb0afcae23/11.png</image:loc>
      <image:title>Services - Media &amp; Broadcast Contributor - Media &amp; Broadcast Contributor</image:title>
      <image:caption>As a regular media contributor, I provide expert commentary on Social Media, online scams, AI, digital trends and emerging technologies. I translate complex digital topics into clear, accessible insights for a wide audience.</image:caption>
    </image:image>
  </url>
</urlset>

